Marketing: Prozess- und praxisorientierte Grundlagen

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Marketing: Prozess- und...

Marketing: Prozess- und praxisorientierte Grundlagen

Name: Marketing: Prozess- und praxisorientierte Grundlagen
ISBN: 9783110584677

Peter M. Runia, Frank Wahl, Olaf Geyer, Christian Thewißen

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దింపుకొన్న ఫైల్ నాణ్యత ఏమిటి?

పుస్తక నాణ్యత అంచనా వేయడాలనుకుంటే దీన్ని దింపుకోండి

దింపుకొన్న ఫైళ్ళ నాణ్యత ఏమిటి?

This proven hands-on textbook clearly presents the basics of conceptual marketing with a focus on the classical aspects for work in consumer goods: analysis, objectives, strategies, marketing mixes, assessment, and planning. The fifth edition contains added material on important aspects of digitalization such as digital out-of-home advertising and influencer marketing.

Konzeptionelle Grundlagen für Theorie und Praxis
Kompakt und klar strukturiert
Klare Definitionen der Marketing-Fachbegriffe
Konkrete Praxisbeispiele
5. Aufl. mit Aspekten der Digitalisierung innerhalb der relevanten Themenbereiche

సంవత్సరం:

2019

ముద్రణం:

ప్రచురణకర్త:

De Gruyter Oldenbourg

భాష:

german

పేజీల సంఖ్య:

430

ISBN 10:

3110584670

ISBN 13: